Mia Alvarez
Owner, Alvarez Roofing (Drexel-certified contractor)
Runs a 12-person roofing shop in the Mid-Atlantic. Installs Drexel panels on residential and light commercial. Sells most jobs at the kitchen table. Has a WordPress website she updates herself when she has time.
Goals
- Get more qualified inbound leads without paying for ads she doesn't trust.
- Walk into a kitchen-table meeting already knowing the roof.
- Stop sending customers outdated color swatches and spec sheets.
Pain points
- Her website hasn't been updated in 18 months. Some images are pixelated. The logo Drexel uses on its site is newer than hers.
- Every proposal means an hour of hunting for the right PDFs and renders.
- Solar estimates take a site visit she can't always schedule this week.
Packages that serve this persona
Identity & Access
One trusted login across every Drexel touchpoint
Partner Portal
A role-aware home for every person in Drexel's channel
Resource Management
The single source of truth for every Drexel asset a partner might use
WordPress Plugin
Contractor sites become Drexel-enabled in one install
Agent-Ready Web Framework
Build contractor sites that rank for humans and work for AI agents
Roof & Solar Measurement
Turn an address into a roof — and a roof into a solar proposal