Priya Desai
Channel marketing lead, Drexel Metals
Owns the programs that equip contractors and reps with the content they need to win. Launches new panel profiles, colors, and training initiatives. Answers to leadership on program adoption and brand consistency.
Goals
- Get every contractor on the current logo, current swatches, current specs — at the same time.
- See where Drexel's brand actually lives in the wild and how it's performing.
- Ship new programs in days, not quarters.
Pain points
- When a logo is retired, she has no way to confirm every contractor's site actually updated.
- Activity data is scattered across spreadsheets, email, and tribal knowledge.
- Onboarding a new contractor to every surface takes too many manual handoffs.
Packages that serve this persona
Identity & Access
One trusted login across every Drexel touchpoint
Partner Portal
A role-aware home for every person in Drexel's channel
Resource Management
The single source of truth for every Drexel asset a partner might use
WordPress Plugin
Contractor sites become Drexel-enabled in one install
Agent-Ready Web Framework
Build contractor sites that rank for humans and work for AI agents
Roof & Solar Measurement
Turn an address into a roof — and a roof into a solar proposal