A brandpitch preview for Drexel Metals
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Persona

Jordan Bell

Regional sales representative, Drexel Metals

Covers a multi-state territory of roofing and architectural sheet-metal contractors. Splits time between the road, the phone, and the back of a warehouse. Measured on installed panel volume and contractor activation rate.

Goals

  • Onboard new contractors faster.
  • Keep existing contractors using the newest profiles and colors.
  • Close a job during the first call, not the third.

Pain points

  • Can't see at a glance which contractors are actively using Drexel assets vs which ones went quiet.
  • No fast way to spin up a co-branded landing page for a new partner.
  • Solar questions come up on every call; he doesn't have a tool to answer them live.

Packages that serve this persona